![]() Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base. ![]()
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